{"id":124,"date":"2013-08-27T20:09:58","date_gmt":"2013-08-27T18:09:58","guid":{"rendered":"http:\/\/silta.es\/dixIT\/reflexiones-IT\/?p=124"},"modified":"2013-08-27T20:09:58","modified_gmt":"2013-08-27T18:09:58","slug":"product-strategy-means-saying-no","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/product-strategy-means-saying-no\/","title":{"rendered":"Product Strategy Means Saying No"},"content":{"rendered":"<p><a href=\"http:\/\/insideintercom.io\/product-strategy-means-saying-no\/\" target=\"_blank\" rel=\"noopener noreferrer\">V\u00eda @intercom<\/a> <a href=\"http:\/\/silta.es\/dixIT\/reflexiones-IT\/wp-content\/uploads\/2013\/08\/Apple-No.png\"><img decoding=\"async\" src=\"http:\/\/silta.es\/dixIT\/reflexiones-IT\/wp-content\/uploads\/2013\/08\/Apple-No.png\" alt=\"Apple-No\" width=\"600\" height=\"410\" class=\"aligncenter size-full wp-image-125\" \/><\/a><\/p>\n<blockquote>\n<h2>WHY IS \u2018NO\u2019 IMPORTANT?<\/h2>\n<p>The thing is, no one keeps crap ideas in their roadmap. Identifying and eliminating the bad ideas is the easy bit. Real product decisions aren\u2019t easy. They require you to look at a proposal and say \u201cThis is a really great idea, I can see why our customers would like it. Well done.\u00a0<strong>But we\u2019re not going to build it.<\/strong>Instead, here\u2019s what we\u2019re doing.\u201d<\/p><\/blockquote>\n<p>SO MANY REASONS TO SAY YES:<br \/>\nBUT THE DATA LOOKS GOOD<br \/>\nBUT IT\u2019LL ONLY TAKE A FEW MINUTES<br \/>\nBUT THIS CUSTOMER IS ABOUT TO QUIT<br \/>\nBUT WE CAN JUST MAKE IT OPTIONAL<br \/>\nBUT MY COUSIN\u2019S NEIGHBOUR SAID\u2026<br \/>\nBUT WE\u2019VE NOTHING ELSE PLANNED<br \/>\nBUT WE\u2019RE SUPPOSED TO BE ALLOWED WORK ON WHATEVER WE WANT<br \/>\nBUT 713,000 PEOPLE WANT IT<br \/>\nBUT OUR COMPETITORS ALREADY HAVE IT<br \/>\nBUT IF WE DON\u2019T BUILD IT SOMEONE ELSE WILL<br \/>\nBUT THE BOSS REALLY WANTS IT<br \/>\nBUT THIS COULD BE \u2018THE ONE\u2019<\/p>\n<p><a href=\"http:\/\/silta.es\/dixIT\/reflexiones-IT\/wp-content\/uploads\/2013\/08\/iceberg.png\"><img decoding=\"async\" src=\"http:\/\/silta.es\/dixIT\/reflexiones-IT\/wp-content\/uploads\/2013\/08\/iceberg.png\" alt=\"iceberg\" width=\"600\" height=\"668\" class=\"aligncenter size-full wp-image-130\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00eda @intercom WHY IS \u2018NO\u2019 IMPORTANT? The thing is, no one keeps crap ideas in their roadmap. Identifying and eliminating the bad ideas is the easy bit. Real product decisions aren\u2019t easy. They require you to look at a proposal and say \u201cThis is a really great idea, I can see why our customers would  [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[158],"tags":[],"class_list":["post-124","post","type-post","status-publish","format-standard","hentry","category-coding"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=124"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/124\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}