{"id":1165,"date":"2017-09-23T15:52:00","date_gmt":"2017-09-23T14:52:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2017\/09\/23\/how-a-ceo-tells-a-great-story\/"},"modified":"2017-09-23T15:52:00","modified_gmt":"2017-09-23T14:52:00","slug":"how-a-ceo-tells-a-great-story","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/how-a-ceo-tells-a-great-story\/","title":{"rendered":"How a CEO Tells a Great Story"},"content":{"rendered":"<p><a href=\"http:\/\/labs.openviewpartners.com\/this-is-how-a-ceo-tells-a-great-story\/#.WcZz-K0rzdQ\">This Is How a CEO Tells a Great Story | OpenView Labs<\/a><\/p>\n<h2 style=\"border: 0px; box-sizing: inherit; clear: both; color: #222222; font-family: openviewbold, 'Trebuchet MS', Arial, sans-serif; font-weight: 400; line-height: 1.4; margin: 35px 0px 25px; outline: 0px; padding: 0px; text-rendering: optimizeLegibility !important; vertical-align: baseline;\"><span style=\"font-size: small;\">#1. Name a Big, Relevant Change in the World&nbsp;(1:20)<\/span><\/h2>\n<h2 style=\"border: 0px; box-sizing: inherit; clear: both; color: #222222; font-family: openviewbold, 'Trebuchet MS', Arial, sans-serif; font-weight: 400; line-height: 1.4; margin: 35px 0px 25px; outline: 0px; padding: 0px; text-rendering: optimizeLegibility !important; vertical-align: baseline;\"><span style=\"font-size: small;\">#2. Don\u2019t Proceed Until Your Audience Validates the Change&nbsp;(2:29)<\/span><\/h2>\n<h2 style=\"border: 0px; box-sizing: inherit; clear: both; color: #222222; font-family: openviewbold, 'Trebuchet MS', Arial, sans-serif; font-weight: 400; line-height: 1.4; margin: 35px 0px 25px; outline: 0px; padding: 0px; text-rendering: optimizeLegibility !important; vertical-align: baseline;\"><span style=\"font-size: small;\">#3. Tease Your Promised Land Before Pitching Your Product&nbsp;(2:44)<\/span><\/h2>\n<h2 style=\"border: 0px; box-sizing: inherit; clear: both; color: #222222; font-family: openviewbold, 'Trebuchet MS', Arial, sans-serif; font-weight: 400; line-height: 1.4; margin: 35px 0px 25px; outline: 0px; padding: 0px; text-rendering: optimizeLegibility !important; vertical-align: baseline;\"><span style=\"font-style: inherit; font-variant-caps: inherit;\"><span style=\"font-size: small;\">#4. Name the stakes&nbsp;(2:51)<\/span><\/span><\/h2>\n<h2 style=\"border: 0px; box-sizing: inherit; clear: both; color: #222222; font-family: openviewbold, 'Trebuchet MS', Arial, sans-serif; font-weight: 400; line-height: 1.4; margin: 35px 0px 25px; outline: 0px; padding: 0px; text-rendering: optimizeLegibility !important; vertical-align: baseline;\"><span style=\"font-size: small;\">#5. Position features as overcoming obstacles to the Promised Land&nbsp;(4:28)<\/span><\/h2>\n<div><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"270\" src=\"https:\/\/www.youtube.com\/embed\/gDRQowwGwZE\" width=\"480\"><\/iframe><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This Is How a CEO Tells a Great Story | OpenView Labs #1. Name a Big, Relevant Change in the World&nbsp;(1:20) #2. Don\u2019t Proceed Until Your Audience Validates the Change&nbsp;(2:29) #3. Tease Your Promised Land Before Pitching Your Product&nbsp;(2:44) #4. Name the stakes&nbsp;(2:51) #5. Position features as overcoming obstacles to the Promised Land&nbsp;(4:28)<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,38],"tags":[],"class_list":["post-1165","post","type-post","status-publish","format-standard","hentry","category-cosillas-empresariales","category-marketing"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=1165"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1165\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=1165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=1165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=1165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}