{"id":1150,"date":"2017-12-10T17:40:00","date_gmt":"2017-12-10T16:40:00","guid":{"rendered":"http:\/\/silta.es\/juantatay\/2017\/12\/10\/the-future-100-trends-change-to-watch-in-2018\/"},"modified":"2017-12-10T17:40:00","modified_gmt":"2017-12-10T16:40:00","slug":"the-future-100-trends-change-to-watch-in-2018","status":"publish","type":"post","link":"https:\/\/silta.es\/juantatay\/the-future-100-trends-change-to-watch-in-2018\/","title":{"rendered":"The Future 100: Trends & Change to Watch in 2018"},"content":{"rendered":"

The Innovation Group presents our snapshot of the year ahead and the most compelling trends to keep on the radar: <\/span>The Future 100: Trends and Change to Watch in 2018<\/a><\/span>

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The Future 100: 2018 – JWT Intelligence<\/span><\/a><\/p>\n


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Tod<\/span>ay, trends scale rapidly through technological change and digital networks. <\/span>New models of commerce are causing disruption, while technology like augmented reality and 5G are transforming the internet. <\/span><\/span>In food, drink and beauty, nascent trends explode in a nanosecond, thanks to social media. And marketers are navigating a sophisticated landscape where they are assessed on the nuances of their visual language and representation. <\/span><\/span><\/span><\/p>\n

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The Future 100 charts 10 emerging trends across 10 sectors, spanning marketing, culture, travel and more. Highlights include: <\/span><\/div>\n
Culture: Intersectionality.<\/strong> <\/span>\u201cIntersectionality\u201d is resurging in popular discourse\u2014both in media outlets trying to reach the highly diverse generation Z, and among diversity chiefs developing employment practices. <\/span><\/span><\/div>\n
Tech & Innovation: Manufacturing 2.0. <\/strong>From Adidas\u2019s new Speedfactory to Puma, brands are reshaping the factory with advanced rapid-manufacture techniques, creating bespoke products on demand.<\/span><\/span><\/div>\n
Travel & Hospitality: Immersive hospitality. <\/strong>Spooked by stagnant audience figures, film companies are creating immersive hotels in their films\u2019 worlds, like Disney\u2019s Star Wars hotel, launching in 2019.  <\/span><\/span><\/div>\n
Brands & Marketing: Branded audio. <\/strong>First came branded content, then videos. Next, branded audio offers intimate opportunities for brands to connect with audiences in the era of voice. <\/span><\/span><\/div>\n
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Food & Drink: Algorithmic food design. <\/strong>Having revolutionized art and sculpture, algorithms are making inroads in food design, creating unique and Instagram-optimized shapes.<\/span><\/div>\n
Beauty: New wave men\u2019s grooming. <\/strong>Men\u2019s skincare was one of the year\u2019s most-searched beauty trends. New retailers and design objects reflect a sophisticated clientele moving beyond stereotypes. <\/span><\/span><\/div>\n
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Retail: Hyper-personalized products. <\/strong>The trend towards diagnostic, highly-personalized services is spreading from health to retail, as consumers become comfortable with exchanging personal data for solutions. <\/span><\/span><\/div>\n
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Health: Trippy wellbeing. <\/strong>The latest trend among high performers seeking shortcuts to optimized wellbeing is psychedelic drugs, which are enjoying a popularity not seen since the 1960s.<\/span><\/span><\/div>\n
Luxury: Remote on demand. <\/strong>Services like Blink by Black Tomato offer pop-up travel in remote locations that take personalization to the extreme, as wealthy travelers eschew cookie-cutter experiences.<\/span><\/span><\/div>\n
Lifestyle: Gen Z yellow? New zeitgeist hues for 2018. <\/strong>Like its namesake, <\/span>Gen Z Yellow is optimistic and gender-neutral. 2018\u2019s new shades will make a colorful impact on our everyday landscape.<\/span><\/div>\n
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The Innovation Group presents our snapshot of the year ahead and the most compelling trends to keep on the radar: The Future 100: Trends and Change to Watch in 2018 The Future 100: 2018 – JWT Intelligence Today, trends scale rapidly through technological change and digital networks. New models of commerce are causing disruption, while technology like augmented […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[44,30,37],"tags":[],"class_list":["post-1150","post","type-post","status-publish","format-standard","hentry","category-innovacion","category-sociologia","category-tendencias"],"jetpack_featured_media_url":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/comments?post=1150"}],"version-history":[{"count":0,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/posts\/1150\/revisions"}],"wp:attachment":[{"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/media?parent=1150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/categories?post=1150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silta.es\/juantatay\/wp-json\/wp\/v2\/tags?post=1150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}