McKinsey & Company, Julio 2014. 

Myth 1: People don’t want to use digital services for healthcare

Myth 2: Only young people want to use digital services

Myth 3: Mobile health is the game changer

Myth 4: Patients want innovative features and apps

Myth 5: A comprehensive platform of service offerings is a prerequisite for creating value

 

Three steps can help healthcare companies begin their journey toward the third wave of digitization.

The first step is to understand what it is that patients really want and the best way to give it to them.

Second, organizations should segment their services according to basic criteria such as the amount of investment required, estimated patient demand, and value created through the service.

And third, just like organizations in other industries, healthcare companies should continually add new services to keep patient attention and build value.